Members bring more than one standpoint to every discussion. Each will have a view on how a particular element fits into their organisation's delivery of QoE and its operational priority. Some 60 senior executives from 32 large organisations have attended QoE meetings since its inception. This wide range of experience and expertise has provided us all with a vast amount of knowledge to share. Participants take back thoughts and ideas not previously thought of internally - thoughts that help their organisation to look at things differently, often providing an answer.